Senior Director – FIFA Global Brand Management
Location: Vancouver Canada
EA SPORTS is one of the most iconic brands in entertainment with over 25 years of innovation, passion, and connecting millions of players across the globe to their favorite sports, teams, and players. At the heart of EA SPORTS is the FIFA Football (Soccer to some) franchise. FIFA is the world’s #1 best-selling video game with over 30M players each year across multiple platforms, including console, PC, and mobile.
EA is looking for a dynamic, highly motivated Senior Brand Director, with a proven track record of success and achievement in brand strategy, product and live-service marketing. At EA, you will join a growing team that is shaping the future of interactive entertainment.
Reporting to the Vice President of Global Brand Management, you will be responsible for developing the brand strategy, partnering with development on multi-year product roadmaps, driving always-on live services, and guiding a global cross-functional organization to bring each innovative launch of FIFA to market to players the world over.
The ideal candidate is a world class brand strategist, progressive thinker with experience launching AAA games, knows the player, can drive a live service, and explore new business models across HD and mobile games. You must have the ability to partner with multiple teams, process analytics and consumer insights into clear business, brand, product, and live service strategy. And you need to have fun doing it!
Lead brand strategy and live service marketing for the FIFA franchise:
Minimum Qualifications / Requirements