Job Family Descriptor
This group of positions is responsible for the marketing and corporate communications activities which include developing and driving a marketing and communication strategy, developing digital marketing plans (cross selling, op-selling etc.) to support business strategies, developing a roadmap for analyst relations and sharing of marketing insights with top mgmt. for presenting in various forums; Define and evolve partner enablement program. Conduct product marketing activities include advertising/ brand marketing, sales promotion, communication messaging, PR exhibits and trade exhibitions to create strong brand perception of products and service for the product/business. Manage internal marketing media like intranet and extranet; Develop all necessary marketing collateral like presentations, product slicks and Webex for new products and services across all geographies; Manage and maintain relationships with external marketing and event agencies, Develop and assess efficacy of marketing material with relevant business teams. Prepare annual communication plans aligned with Corporate strategy and identify brand positioning across product portfolio. Deliver the communication strategy including aspects such as key messaging, communication channels and target audience. Develop and repackage the BU/product specific communication to maintain consistency with the overall company. Develop the messaging and media presentation. Develop and deliver a coherent media and analyst relations strategy.
May be an individual contributor or may lead a team through expertise in most or all areas within Marketing and Communications.
Tactical role which provides a marked contribution to defining the direction of new products, processes, standards or operational plans based upon business strategy, with a significant mid term impact on business unit overall results. May lead important projects that require providing experienced project team members with instruction, guidance and advice in all aspects of the project to ensure delivery of quality outcomes.
Provides a second level management to a group of one or more teams led by a supervisor/team leader which in turn could comprise a combination of professional, technical administrative staff.
Identifies problems and significantly improves, changes or adapts existing methods and techniques.
Focus is on implementation and control rather than policy and strategy development.
Impact of decisions made is short-term in nature.
Able to identify problems and significantly improve, change or adapt existing methods and techniques.
Education: MBA in Marketing
Experience: 8-10 years
Purpose - Broad objective of the role
Operating Network - Key External
Operating Network - Key Internal
Size and Scope of Role - Financial
Size and Scope of Role - No. of direct reports
Size and Scope of Role - Total team size
Size and Scope of Role - Other size parameters
Minimum qualification & experience
Knowledge / Skills