Free People :: Sr. Manager Digital Marketing
Title: Sr. Manager - Digital Marketing
Reports To: Director of Digital Marketing
The Digital Marketing Manager will be responsible for all aspects acquisition and retention, from strategy to execution, across a suite of digital marketing channels including; Paid Search, SEO, CSE’s, Retargeting/Display, and Affiliate marketing. Reporting to the Director of Digital Marketing & Analytics, this individual will manage a talented team of four, drive improvement in the efficiency and effectiveness of digital marketing programs and channels, and explore new initiatives. This individual is accountable for the alignment of digital channel strategies and tactics, and optimizing channel performance results. In addition, this person is responsible for the management and development of four direct reports and will partner closely with other functions of the business, including analytics, brand marketing, Finance, Merchandising and Planning. The idea candidate is someone who thrives in a in a fast-paced environment, is data-driven, and has a track record for building cohesive strategies and summarizing results.