This vacancy can be based in either Geneva or Stockholm.
We are EA
We entertain millions of people across the globe with the most amazing and immersive interactive software in the industry. But making games is hard work. That’s why we employ the most creative, passionate people in the industry.
The Challenge Ahead:
As the Senior Brand Manager, EAX Product - EU studios for the EAX marketing team, you will work closely with franchise brand marketing & studio teams on important EA franchises such as Battlefield, Star Wars and Need for Speed to seamlessly integrate EA’s services into their games and marketing campaigns. By identifying where Origin, Origin Access, EA Access and future services can meet the needs of the franchise target audience you will gain commitments on key initiatives that will drive tangible business results for the franchise and the services themselves. Reporting to the Brand Director - EAX International, this is global role where you will serve as the key point of contact between franchise brand marketing & EAX teams, building a strategic partnership on each franchise.
What a Senior Brand Manager does at EA:
Team up with EAX Development & Publishing Relations as the marketing partner to each studio
On-board franchise marketing partners to EAX services, keeping them up-to-date on new features
Partner with Global Analytics & Insights to define success metrics for franchise partners
Leverage deep understanding of audiences to tell compelling stories and influence outcomes
Understand franchise goals and audience to recommend how to leverage EAX services
Drive alignment with marketing and studio partners on EAX service integration into games
Partner with EAX development teams to build new features that deliver franchise and EAX goals
Drive improvement to the player journey across in-game, EAX service and franchise touch-points
Facilitate EAX and franchise/studio leadership alignment on strategic initiatives or issue escalation
Be the franchise expert for EAX, delivering insights to service teams that will help these evolve
The next great EA Senior Brand Manager also needs:
What’s in it for you? Glad you asked!
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Take your career to the next level – apply today!